|
|
LINDGC INVESTMENT PROMOTION PROGRAM
-
Defined
Products to be Sold:
-
the
growth corridor as an investment destination
-
specific
growth nodes within the corridor
-
industrial
sites
-
infrastructure that support corridor
development
-
goods, and services that will be
produced in the corridor
-
Identified
Target Market
-
investors
in land development (Filipino and foreign)
-
investors
in manufacturing/processing
-
investors
in commercial, transport/shipping, financing services
-
investors
in tourism facilities and services
-
investors
in industrial equipment, technologies
-
investors
in support infrastructure
-
Promotional
Image analysis (how potential market view LINDGC)
-
unaware
of LINDGC as investment
destination
-
partly aware
-
aware
of LINDGC potentials but needs further information
-
fully
aware
-
needs prodding
-
already
has investment in the area which may be expanded
-
Developing
the communications
objectives and core communication messages
-
Developing
the promotional strategy and activities
-
Message
format
-
Message presentors
-
Developing
the LINDGC Investment Promotion Plan
-
Defining
the components
-
Determining
the implementation requirements
-
Developing
the monitoring scheme
-
Developing
the impact monitoring scheme
back to top |
